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Framewise

Instagram image sizes in 2026

Instagram supports a narrow band of aspect ratios. Anything outside it is cropped on upload, which is where most of the frustration comes from.

Last reviewed 2026-01-15

Recommended image sizes
Image typeRecommended sizeAspect ratioFormat
Instagram square post1080 × 1080 px1:1jpg
Instagram portrait post1080 × 1350 px4:5jpg
Instagram story / reel1080 × 1920 px9:16jpg
Instagram reel cover1080 × 1920 px9:16jpg

Ratios, not pixel sizes, are what Instagram enforces

The feed accepts roughly 1.91:1 (landscape) through 4:5 (portrait). Within that band you can upload any resolution and it is scaled to fit; outside it, the image is cropped centrally.

1080 px on the long edge of the displayed dimension is the practical target. Bigger uploads are downscaled and re-compressed by Instagram anyway.

Safe areas for stories and reels

The canvas is 1080 × 1920, but the top and bottom roughly 250 px each are frequently covered by interface elements — the profile row, the caption, reply controls and, on reels, the action rail down the right side. Text placed there will be obscured for many viewers.

Why your upload looks softer than the original

Instagram re-encodes every upload. You cannot avoid that, but you can give it a better starting point: upload at the exact display size, avoid heavy sharpening, and don't upload an image that has already been compressed several times.

FAQ

Frequently asked questions

What is the best Instagram image size?
1080 × 1350 (4:5) for feed posts, because it uses the most vertical space, and 1080 × 1920 for stories and reels.
Does Instagram still support landscape posts?
Yes, up to about 1.91:1. Landscape simply occupies less of the screen than portrait.

Sources

  • Instagram Help Center — photo and video sizing